Back to all episodes Episode 18

Perfectly Enough: Jaclyn Fu's Leap from Product Marketer to Purpose-Driven Founder

with Jaclyn Fu, Cofounder of Pepper

July 16, 2025 | 32 minutes

About this episode

Jaclyn Fu went from product marketer to founder when she saw an underserved market and decided to build Pepper, a bra company with a purpose.

She shares the journey of a successful Kickstarter launch, bootstrapping growth, and staying true to her mission.

Topics covered

  • Corporate to founder transition
  • Purpose-driven entrepreneurship
  • Kickstarter launch strategy
  • Bootstrapped growth
  • Mission alignment in business

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I coach founders through the leap from corporate to entrepreneurship. If you're considering the jump, let's talk.

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