Back to all posts
December 20, 2025
What Founders Get Wrong About Traction
Founders chase "traction" but don't know what it means. This breaks it down into 5 clear rungs of evidence that actually matter. Growth hides problems.
Topics covered
- Startup traction and evidence
- Growth metrics that matter
- Investor expectations
- Product-market fit signals
- Founder blind spots
Get posts like this in your inbox
I write about leadership, decision-making, and building companies. No spam, just ideas that might help you lead better.
Subscribe on Substack