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April 11, 2025

Welcome to How to CEO

1 min read

How to CEO is a collection of practical, straight-up posts for people who are responsible for running high-growth companies. Whether you’re a first-time founder or a five-time CEO, this series is built to help you lead better—with clear examples, tools you can actually use, and no filler.

We cover the actual work:

How to hire execs. How to manage them. How to build and run a company function by function—Product, Sales, Finance, Engineering, HR. How to set expectations, review performance, run a board meeting, inspect a pipeline, align a roadmap with GTM, or have the compensation conversation you’ve been avoiding.

Every post is grounded in real experience, and every one is written to help you move faster, with more clarity.

Already live:

• How to Write a Job Description for a Senior Exec

• How to Interview a Product Leader

More are coming soon. If there’s something specific you want covered—or something you’ve been struggling with—reach out and tell me. I’m building this to be the resource I wish I had every time I sat in that chair.

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FAQ

Q: What is the most common mistake CEOs make?

A: Confusing activity with progress. The best CEOs focus relentlessly on the few things that actually move the needle, not on being busy.

Q: How can executive coaching help startup founders?

A: A coach provides an outside perspective, helps you see blind spots, and creates accountability for the changes you know you need to make but keep putting off.

Q: What separates good CEOs from great ones?

A: Great CEOs create clarity, build trust, and make decisions with speed and conviction. They respond rather than react, and they invest in their own growth as leaders.